Wednesday 9 December 2009

Higher Prices and Better Applications Will Boost the EU Digestive Health Ingredients Market, Says Frost & Sullivan

LONDON, Dec. 9 / -- Growing consumer awareness of functional foods fuels demand and boosts product availability for digestive health ingredients in the EU. In 2008, digestive health was the largest product segment of the total EU approved functional food market, accounting for 68.0 per cent of sales. Rising product prices, coupled with the extension of application areas, will continue to enhance market prospects.

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Recent analysis from Frost & Sullivan (http://www.food.frost.com) EU Digestive Health Ingredients Market, finds that the market earned revenues of $245.0 million in 2008 and estimates to reach $536.5 million in 2015. The following market segments are covered in the research: prebiotics, probiotics and digestive enzymes.

"The European market for digestive health ingredients is at the growth stage and new product launches are frequent and numerous," notes Frost & Sullivan Industry Analyst Sridhar Gajendran. "Products for digestive health are available in both the functional foods and the dietary supplement segments, with the former having a relatively larger share in terms of both volume and value in 2008."

Currently, functional foods for digestive health are available as dairy products, fortified beverages, baked foods, cereals and convenience foods. This category is poised for healthy growth in the coming years, primarily due to its significant potential to penetrate different application sectors.

"Increased prices have positively impacted market revenues," says Gajendran. "The extension of applications to meat and fish categories has further stimulated growth."

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