MS&L, a leading global communications firm, today announced the appointment of Patricia Archambault as vice president, healthcare for the Montreal office. Archambault will be responsible for overseeing key client relationships and healthcare team activities in the office. She will join the Canadian senior management team.
The vice president, healthcare, role is new for the Montreal office and is part of MS&L's plan to expand business with Quebec-based healthcare companies. "MS&L has a well-developed healthcare practice, including established relationships with some of Canada's largest pharmaceutical companies. We are eager to build our healthcare offering and visibility in Quebec," explained Gayla Brock-Woodland, managing director of MS&L's Canada operations. "Patricia is exactly the kind of seasoned strategic counselor we were looking for to better serve existing and new clients. Her strong expertise in various healthcare fields, such as oncology, cardiology and animal health, will add value to our offering in the Quebec marketplace."
Archambault brings more than 20 years experience in public relations including strategic communications planning, media relations, media training, crisis and issues management, event organization and influencer outreach for a broad range of pharmaceutical clients. Previously she was president and owner of Tutti Quanti Public Relations, has served as a vice president with Fleishman-Hillard in Montreal, and as a senior consultant with the Business Development Bank of Canada.
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