'V2V Rock-and-Roll Reset' is Cabot Creamery Co-Op's (and Your) Online Health and Fitness Challenge!

The Vegas-to-Vermont Virtual Challenge is set to begin anew from Cleveland's Rock and Roll Hall of Fame on January 20, 2010. Boomers age 50+ will walk, run, bike, row and ski their way 600-plus miles in the online contest to the finish in Vermont on March 4. While doing so, participants will tone their tummies and condition their cores. And will have multiple chances to win tremendous prizes along the way.

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Participants compete online – via the honor system – to log their exercise routines for a given day. As players' exercise times accumulate, they move along a map towards their final destination – Cabot, Vermont. As they progress they build "snowmen" – their snowmen growing larger as they grow fitter. The more progress participants make, coinciding with the minutes of exercise they log, the better their chances – your chances! – in the random prize drawings.

As an extra incentive to help motivate boomers and get them moving, Cabot Creamery has stocked The Las Vegas To Fabulous Vermont Virtual Challenge (V2V) with loads of great prizes that contestants can win along the way. Players can win random prizes, including: a special VIP guided tour of the Rock and Roll Hall of Fame Museum; healthy Cabot products; fitness gear from Concept2; a trip to Stoweflake Mountain Resort and Spa, and the Grand Prize: a Ski Vacation-for-Two at Smuggler's Notch Resort. To enroll in the Vegas-to-Vermont Virtual Challenge, please visit: www.cabotcheese.coop/vegas_to_vermont/

To help keep contestants fueled during the long trip to the Green Mountain state, Cabot's Consumer Lifestyle Commentator Candace Karu, an avid runner and fitness expert, created two "rockstar" recipes. "I've run over 200 road races, in Sydney and Shanghai, Israel and Iceland, and if there is one thing I've learned, it's that you have to eat properly if you want to make the most of your exercise routine. Having nothing in your stomach can be as bad as feeling bloated from a carbohydrate overload. That's why it's important to eat a nutritious meal packed with key elements like vitamins and protein."